Today, consumers need more convincing that a product is worth the price, and that a brand is worth buying into. Clothes feel more personal and lived in, and you're allowed to mix things as you wa...
At the same time, interest is flowing in the opposite direction. notes that Western luxury are looking to Asian designers: and even the Prize being awarded to ese designer in 2025. This has been ...
What makes his arrival at particularly timely is a broader shift in how consumers relate to objects. People are looking at product differently now, Kim is the story. Big brand contracts used to b...
It works for this chapter. You can be a great marketer, but at the end of the rainbow, there has to be a great product, deputy. Alongside the appointment, is opening an office in L.A, in a bid to...
While the original e commerce era led to broad consumer access to thousands more brands than in shopping's offline past, points out that this noise became the death knell for many smaller brands,...
